Photo: Edson Hong / Flickr
Eight per cent of travellers choose their hotel based on the fitness facilities available to them, according to The New York Times.That number might not seem like a lot, but it’s a significant market share to hotels.
In response, hotels are partnering with fitness brands such as Core Performance, Exhale, DavidBartonGym, and SoulCycle to offer their guests a premiere work out experience.
Hotels such as Westin have paired with New Balance and Fairmont with Adidas to offer their guests workout gear during their stay.
Gym hotels also can serve as a form of revenue for hotels. For example, the The Gansevoort South Beach charges guests $15 for a one-day pass to work out in the DavidBartonGym the hotel has partnered with.
According to The New York Times:
Both hotels and fitness companies say the relationship is a win-win. Gyms get the chance to increase their visibility and introduce themselves to potential consumers while saving money. “When you’re co-branding with a hotel company that already has the space, you’re not forking over tons of cash to be there,” said Brett Blumenthal, founder and editor of thehealthyroadwarrior.com, a Web site for health-conscious business travellers. “You’re getting the benefit of further exposure and higher brand recognition, but with less financial commitment.”
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