Inside The Subway-Inspired Office Of HopStop (PHOTO TOUR)

hopstop, tech, start up, november 2011, bi, dng

[credit provider=”Daniel Goodman / Business Insider.com”]

HopStop is the New York-based startup that helps people get directions to where they need to go.Competing with Google in the mapping and navigation marketplace is no easy feat and the HopStop team is hard at work in the company’s global headquarters (and only office) in Midtown Manhattan.

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title=”First, we head to E. 33rd and Fifth.”
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title=”It’s number 10, and you can see in the reflection that we are still close to Korea Town.”
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permalink=”up-on-the-sixth-floor-we-reach-our-destination-there-was-good-music-playing-quietly-throughout-the-office-it-was-a-nice-touch-3″
title=”Up on the sixth floor we reach our destination. There was good music playing quietly throughout the office. It was a nice touch.”
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title=”Of course, we check out the reading material and there is a good selection.”
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[slide
permalink=”and-like-just-about-everybody-else-they-also-use-seamless-5″
title=”And like just about everybody else they also use Seamless.”
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[slide
permalink=”the-elevator-is-cool-and-this-was-the-first-of-many-old-mta-signs-we-saw-in-the-office-and-that-is-hopstop-ceo-joe-meyer-walking-to-meet-with-some-staff-6″
title=”The elevator is cool and this was the first of many old MTA signs we saw in the office. And that is HopStop CEO Joe Meyer walking to meet with some staff.”
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image=”http://static.businessinsider.com/image/4ecbbf196bb3f75e40000020″
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[slide
permalink=”yes-we-snagged-a-couple-mms-from-that-table-and-a-picture-7″
title=”Yes, we snagged a couple M&Ms from that table, and a picture.”
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[slide
permalink=”the-office-takes-the-whole-floor-and-is-one-big-room-here-is-one-half-of-it-8″
title=”The office takes the whole floor and is one big room, here is one half of it.”
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image=”http://static.businessinsider.com/image/4ecbbf21ecad04463400002c”
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[slide
permalink=”alexandra-dao-hopstops-community-manager-was-our-guide-she-manages-the-companys-online-and-social-media-presence-pr-and-community-outreach-of-course-we-ask-her-why-people-like-hopstop-because-she-should-know-her-answer-top-three-tweets-about-hopstop-life-saver-best-friend-and-thank-god-for-hopstop-i-think-that-explains-it-9″
title=”Alexandra Dao, HopStop’s Community Manager was our guide. She manages the company’s online and social media presence, PR, and community outreach. Of course we ask her why people like HopStop because she should know. Her answer, “Top three tweets about HopStop: ‘life-saver’ ‘best friend’ and ‘thank god for hopstop’. I think that explains it.””
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[slide
permalink=”matt-heinsimer-back-right-and-scott-margolis-front-left-are-the-ad-sales-director-and-business-development-and-mobile-director-respectively-so-they-bring-in-the-money-good-sign-that-they-are-busy-on-the-phone-10″
title=”Matt Heinsimer (back, right) and Scott Margolis (front, left), are the Ad Sales Director and Business Development and Mobile Director (respectively) so they bring in the money. Good sign that they are busy on the phone.”
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image=”http://static.businessinsider.com/image/4ecbbf35eab8ea3b1a00002f”
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[slide
permalink=”there-was-a-pretty-cool-pool-table-in-the-middle-of-the-office-but-we-only-saw-people-working-on-the-sides-11″
title=”There was a pretty cool pool table in the middle of the office but we only saw people working on the sides.”
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image=”http://static.businessinsider.com/image/4ecbbf26ecad043634000028″
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[slide
permalink=”of-course-some-drinks-and-a-fridge-for-employees-12″
title=”Of course some drinks and a fridge for employees.”
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[slide
permalink=”another-look-at-that-cool-pool-table-and-you-can-see-down-to-the-other-end-of-the-office-13″
title=”Another look at that cool pool table and you can see down to the other end of the office.”
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image=”http://static.businessinsider.com/image/4ecbbf28ecad044c3400001d”
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[slide
permalink=”there-are-cool-old-maps-all-over-the-office-these-guys-are-kind-of-obsessed-with-figuring-out-how-to-get-places-and-are-big-on-maps-14″
title=”There are cool old maps all over the office. These guys are kind of obsessed with figuring out how to get places and are big on maps.”
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image=”http://static.businessinsider.com/image/4ecbbf27eab8ea1a1200002e”
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[slide
permalink=”of-course-the-person-picking-all-the-music-playing-in-the-office-was-situated-in-the-downtown-and-brooklyn-area-zach-phillips-originally-from-toronto-used-to-work-in-music-publishing-so-he-is-the-resident-dj-he-also-has-the-best-mug-in-the-world-15″
title=”Of course the person picking all the music playing in the office was situated in the Downtown and Brooklyn area. Zach Phillips, originally from Toronto, used to work in music publishing, so he is the resident DJ. He also has the best mug in the world.”
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[slide
permalink=”the-walls-are-a-warm-exposed-brick-16″
title=”The walls are a warm exposed brick.”
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[slide
permalink=”and-the-hardwood-floors-gleam-17″
title=”And the hardwood floors gleam.”
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[slide
permalink=”next-we-check-out-the-break-area-18″
title=”Next we check out the break area.”
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[slide
permalink=”its-cozy-19″
title=”It’s cozy.”
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[slide
permalink=”hopstop-can-also-help-users-navigate-taxis-so-they-got-some-representation-in-the-office-also-20″
title=”HopStop can also help users navigate taxis, so they got some representation in the office also.”
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[slide
permalink=”china-really-is-popping-up-everywhere-we-noticed-this-chinese-writing-on-this-exposed-electrical-socket-21″
title=”China really is popping up everywhere. We noticed this Chinese writing on this exposed electrical socket.”
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image=”http://static.businessinsider.com/image/4ecbbf32ecad045736000014″
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[slide
permalink=”the-whole-office-but-a-meeting-room-and-ceos-office-are-behind-the-photographer-22″
title=”The whole office. But a meeting room and CEO’s office are behind the photographer.”
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image=”http://static.businessinsider.com/image/4ecbbf076bb3f7b44200001b”
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[slide
permalink=”brian-andrich-works-on-front-end-development-and-design-his-priority-is-to-focus-on-the-user-experience-and-keep-hopstop-clean-simple-and-easy-to-use-23″
title=”Brian Andrich works on Front End Development and Design. His priority is to focus on the user experience and keep HopStop, “clean, simple, and easy to use.””
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[slide
permalink=”without-these-stops-there-might-not-be-hopstop-24″
title=”Without these stops there might not be HopStop.”
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image=”http://static.businessinsider.com/image/4ecbbf1169bedd4156000018″
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[slide
permalink=”ian-finlay-left-is-the-business-development-intern-mike-cheung-center-works-on-data-management-and-ryo-katsuki-right-is-a-software-developer-and-data-manager-25″
title=”Ian Finlay (left) is the Business Development Intern, Mike Cheung (centre) works on Data Management, and Ryo Katsuki (right) is a Software Developer and Data Manager.”
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[slide
permalink=”the-environment-is-friendly-and-you-can-see-some-of-the-nice-personal-touches-that-create-this-ceo-joe-meyer-has-fours-kids-but-unfortunately-he-isnt-always-around-the-office-when-they-are-these-were-definitely-our-favorite-pieces-of-art-in-the-place-26″
title=”The environment is friendly and you can see some of the nice personal touches that create this. CEO Joe Meyer has fours kids, but unfortunately he isn’t always around the office when they are. These were definitely our favourite pieces of art in the place!”
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[slide
permalink=”mamaroneck-is-where-he-now-calls-home-27″
title=”Mamaroneck is where he now calls home.”
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[slide
permalink=”but-originally-he-hails-from-staten-island-so-he-knows-his-way-around-new-york-28″
title=”But originally he hails from Staten Island. So he knows his way around New York.”
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[slide
permalink=”hopstop-ceo-joe-meyer-working-on-the-companys-next-big-move-29″
title=”HopStop CEO Joe Meyer working on the company’s next big move.”
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image=”http://static.businessinsider.com/image/4ecbbf4469bedd625f000013″
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[slide
permalink=”want-to-see-more-behind-the-scenes-photos-now-check-out-30″
title=”Want to see more behind-the-scenes photos? Now check out..”
content=”Models And Makeup Galore! Inside The Stylish Office Of StyleCaster >
image=”http://static.businessinsider.com/image/4e80ff2d69bedd0a6e000009″
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