Hooters just beat its chief competitor Buffalo Wild Wings.
On Saturday, it will screen the historic boxing fight between Manny Pacquiao and Floyd Mayweather at two-thirds of its restaurants, despite the hefty $US5,100 price tag for each location.
During the earnings call on Tuesday, Buffalo Wild Wings said only a few of its locations will show the fight because of the high cost.
In a statement, Hooters’ Chief Marketing Officer Carl Sweat told Business Insider:
“Without doubt, Hooters is airing The Fight of the Century! … While the investment is significant to make it happen, we want our guests to know that they can always count on Hooters as the sports-viewing destination that delivers the hottest events. This week we’re offering a great deal at a majority of our restaurants for boxing fans to catch The Fight on Saturday.”
There’ll be a $US30 cover for customers, compared to the $US20 charge at Buffalo Wild Wings locations that will screen the fight. Hooters’ customers will be able to reserve seats in advance, and they will get a free fried pickle appetizer, according to Sweat. They will also get a $US20 coupon.
In return, Hooters’ sales may get a needed lift.
Screening the fight is also part of Hooter’s overall strategy to attract more young customers, like Buffalo Wild Wings has.
Hooters also offered a limited-time menu during the NCAA tournament and improved its wing menu.
NOW WATCH: What It Takes To Work At Hooters
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.