People are lining up around the block to try these Hong Kong-style egg waffle sundaes

Nowadays, food is all about presentation: the more Instagrammable the better — especially in New York City. Eggloo, which only opened last week and doesn’t even have a website, has attracted massive crowds thanks to just that.

Story by Sophie-Claire Hoeller and video by Kristen Griffin

Follow INSIDER Food on Facebook

Follow INSIDER on YouTube

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.