Honda Falling Short In Its U.S. Hybrid Ambitions

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Honda tells Bloomberg that the company will probably miss its goal of selling 90,000 Insight hybrids in 2009. Instead, Honda will probably sell just 50-60,000 Insights.

Honda is blaming the fall in the price of gas. In Japan where the Insight and the Prius are top sellers, the price of gas is $4.69 a gallon, while here in the U.S. it’s closer to $2.69. By the end of the year, when the recession has abated some, and the price of gas could be higher, Honda hopes demand will pick up.


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