Home Premiere Service Could Kill The Movie theatre Experience

Movie theatre

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The new Home Premiere service, which will allow movie viewers to watch new films for $30 each in the comfort of their own home, may well make lots of money for movie studios—but it could prove fatal to theatres, says Edward Jay Epstein.Warner Bros., Sony, Universal, and Fox’s plan to carve a new video-on-demand window from what had been the theatrical window is an opportunity for the movie studios. But it also might well destroy the exhibition system that created Hollywood—and the movie experience that goes with it.

With the Home Premiere service, which costs $30 per film, couch potatoes can get a new movie beamed into their homes from cable or DirecTV just eight weeks after it opens in the multiplexes. Now home audiences can see a movie in high definition, in the comfort of their home, at least three months before it is available on Netflix, the vending machines of Redbox, or at video stores.

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