Holiday E-Commerce Spending Even Worse Than Expected

Yikes: Holiday e-commerce spending was even worse than projected.

Research firm comScore says holiday e-commerce spending totaled $25.54 billion, down 3% year-over-year from $26.33 billion during a similar period last year. That’s worse than the 0% year-over-year change comScore expected.

Last year, e-commerce spending grew roughly 20% year-over-year during the same period.

Traffic winners: Apple (AAPL), whose site received 19% more unique visitors from Dec. 1-24 than corresponding days in 2007; HP (HPQ), whose visitors jumped 28%; and Amazon (AMZN), whose traffic increased 7%. Losers: Circuit City (CCI), down 21%; Dell (DELL), down 17%; and eBay (EBAY), down 4%.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.