H&M has announced its plan to launch a new brand of stores called “& other stories” in 2013, reports AFP Relax News.The brand isn’t giving away many details about anything else regarding the new brand, but rumour has it the new line will be high-end.
The Swedish retailer already owns the label “COS,” and is well known for its limited edition team-ups with big name designers such as Versace and Marni.
“The new chain of stores will be independent and complement the other offerings from the Group…” said H&M chief executive officer Karl-Johan Persson.
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