A Turkish shampoo commercial has provoked (understandable) outrage after using Adolf Hitler as its spokesman.
The 13-second spot for Biomen shampoo uses archival footage of Hitler at a rally, dubbing in the Turkish voice-over, “If you are not wearing a woman’s dress, you should not use her shampoo either.”
This raises the question: Who on earth thought it would be a good idea to use Hitler in their ad campaign?
Well, it turns out that the answer is lots of people. Lots and lots of people.
According to advertising blogger Copyranter, apart from breasts, Hitler “may be the most over- and misused creative linchpin in advertising today.” The Nazi architect of the Holocaust has sold everything from Vodka to deodorant. Even international branches of Saatchi & Saatchi and McCann have jumped into the fray.
Client: Chopstix. 'Can't hate everything.'
Agency: Dentsu, Indonesia
Client: AIDS Prevention
Agency: Das Comitee, Germany
Client: Comedy Central
Client: Onida LED TVs
Ad agency: McCann Worldgroup, Mumbai
This was meant to improve the manners of passengers on subway cars. Because you don't want to bother Hitler if he's sitting across from you on the L. He has places to go.
Client: Tokyo subway system
Ad agency: Unknown
Although the highlighted words do tell an inspiring story of Hitler's fall, the ad still makes you wonder: Why use Hitler at all?
Ad Agency: Leo Burnett Mumbai, India
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