A State-Owned Chinese Company You've Never Heard Of Has Replaced Microsoft At CES

Before last year’s CES even began, Microsoft announced it wouldn’t attend the show in 2013. 

Microsoft had a huge booth in 2012 where it showed off the yet-to-be-released Windows 8 operating system for PCs and tablets. It was a big deal.

Today, Microsoft’s booth space has been replaced by Hisense, a state-owned Chinese electronics company that’s making a big push in the U.S. with several new television sets, including Smart TVs powered by Google TV.

As Microsoft struggles with reportedly low Windows 8 sales, it’s pretty interesting to see an unheard of Chinese company swoop in and tackle the next big thing in consumer electronics: TV. 

Here’s a quick look at some of the stuff Hisense showed off:

hisense 110 inch 4k tvThis is a 110-inch 4K TV. It’s the highest picture quality standard today.

Photo: Steve Kovach, Business Insider

hisense gesture control TVHisense Smart TVs can be controlled with gestures and voice.

Photo: Steve Kovach, Business Insider

hisense 3D TVThis Glasses-free 3D TV actually had pretty good picture. Impressive.

Photo: Steve Kovach, Business Insider

hisense android phonesHisense also makes a bunch of cheap Android phones.

Photo: Steve Kovach, Business Insider

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