A State-Owned Chinese Company You’ve Never Heard Of Has Replaced Microsoft At CES

Before last year’s CES even began, Microsoft announced it wouldn’t attend the show in 2013. 

Microsoft had a huge booth in 2012 where it showed off the yet-to-be-released Windows 8 operating system for PCs and tablets. It was a big deal.

Today, Microsoft’s booth space has been replaced by Hisense, a state-owned Chinese electronics company that’s making a big push in the U.S. with several new television sets, including Smart TVs powered by Google TV.

As Microsoft struggles with reportedly low Windows 8 sales, it’s pretty interesting to see an unheard of Chinese company swoop in and tackle the next big thing in consumer electronics: TV. 

Here’s a quick look at some of the stuff Hisense showed off:

hisense 110 inch 4k tv
This is a 110-inch 4K TV. It’s the highest picture quality standard today.

[credit provider=”Steve Kovach, Business Insider”]

hisense gesture control TV
Hisense Smart TVs can be controlled with gestures and voice.

[credit provider=”Steve Kovach, Business Insider”]

hisense 3D TV
This Glasses-free 3D TV actually had pretty good picture. Impressive.

[credit provider=”Steve Kovach, Business Insider”]

hisense android phones
Hisense also makes a bunch of cheap Android phones.

[credit provider=”Steve Kovach, Business Insider”]