Hey Yahoo, Who's YLOU?

The first thing we thought about when we saw Yahoo’s new ad campaign is: Who’s YLOU?

The second, as Henry Blodget comments here: How is a consumer ad campaign going to drive sustainable, long-term traffic growth to a Web site? That’s never worked before. See the ads >

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.