If you have been watching the Olympics, you might have noticed that many of NBC’s commentators are standing very close to each other, such as Dan Hicks and Rowdy Gaines during the swimming events. It seems odd, considering how much space they have. And you are left hoping they don’t have bad breath. But as we will see below, there is a reason, even if it is not a very good one…
Photo: NBC Sports
Unfortunately for most of us, NBC is catering to the few people that still don’t own widescreen televisions.
Look at the same image above when it is overlayed on a 4:3 screen…
Sure, this is nice for people with non-widescreen TVs. But everything about NBC’s broadcast of the Olympics is catered to ratings, which in turn caters to advertisers. And the vast majority of the demographic that advertisers are targeting own widescreen TVs.
So please stop doing it. The on-air personalities don’t need to be in a position that will make people that own widescreen TVs wonder if the commentators are going to make out.
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