Hey Look, Another Drummed-Up Google Controversy

Bradley Horowitz from Google

Photo: Michael Seto for Business Insider

Google is unifying all the different kinds of user accounts it has for its various products.The “home” for these accounts will now be Google+.

The WSJ’s Amir Efrati this is a “controversial tactic” intended to boost Google+’s membership numbers.

This is silly, and it’s not news.

From the very beginning, Google has said the point of Google+ is to add a “social layer” to all of its existing products.

This is actually convenient for users (like me), who were annoyed by having separate Gmail and YouTube accounts, for example.

Here, watch Google+ executive Bradley Horowitz explain the state of the product:

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