Hershey is making a big move away from candy.
The chocolate empire just agreed to purchase KRAVE Pure Foods, Inc., the company behind KRAVE jerky.
This is part of Hershey’s quest to become a bigger force in the snacking industry.
Michele G. Buck, North American president at Hershey, said the company’s simple ingredients appeal to modern consumers:
“KRAVE jerky is a great fit to our portfolio and overall snacks and adjacencies strategy … The KRAVE brand delivers on portable and protein nutrition while also understanding consumers’ food preferences, including the desire for simple ingredients and transparency, something that is also a part of Hershey’s strategic vision. We are excited to add KRAVE jerky’s unique, chef-inspired products and be a part of this transformational category.”
KRAVE jerky includes flavours such as sweet chipotle, black cherry barbecue, chilli lime, and pineapple orange.
The company posted a photo of chocolate-covered jerky on its Facebook page:
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