Now it wants to do the same thing with apparel. Later this year, Herschel will release its first line of outerwear for both men and women.
The company says these new designs were created with travel in mind.
“Travel is something that inspires all of us at Herschel Supply,” cofounder Jamie Cormack said in a statement announcing the new line.
“Our new outwear collections are a natural progression of what we already do really well with our growing range of travel essentials.”
The two collections focus on weather resistance. The Voyager collection is the lighter of the two, with wind and water resistance and layering possibilities, like a windbreaker.
The second, which Herschel is calling its Forecast collection, is more focused on keeping out the elements with rainproof fabric and fused seams, like you’d find in a raincoat.
Both come in traditional jacket silhouettes, like parkas, anoraks, and varsity-style “coach” jackets. This release comes after cofounder Lyndon Cormack told Business Insider earlier this year that he doesn’t think of the company as limited to luggage or bags.
“[We believe] if we’re famous for something, we can be anything in the end,” Lyndon said.
“Now with the maturity of the brand, having a really unique voice and position in the market, we feel it’s now a time to take the same strategy and strategic vision in how we entered into all the other categories we have in the past, and apply that to more.”
According to Esquire, the jackets will be available at Nordstrom, Urban Outfitters, and Bloomingdale’s in July, and the prices will range from $US69 to $US99.
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