Herman: Why Gen-Y Prefers Facebook to Porn

SAI contributor Darren Herman is an entrepreneur and startup adviser based in New York. Darren writes the eponymous Darren Herman.  Here, he addresses a mystery that has confounded researchers for ages: why Gen Y folks prefer Facebook to porn.

Pornography and gambling are still killer apps for the web, but in a recent article on Time.com, Bill Tancer notes that social networks have eclipsed them, especially for Generation Y:

Visits to porn sites have dropped from 16.9% of all site visits in the U.S. in October 2005 to 11.9% as of last week, a 33% decline. Currently, for web users over the age of 25, Adult Entertainment still ranks high in popularity, coming in second, after search engines. Not so for 18- to 24-year-olds, for whom social networks rank first, followed by search engines, then web-based e-mail — with porn sites lagging behind in fourth.

Muhammed Saleem also touches upon this trend:  

It seems that social-networking sites have not only usurped porn in popularity, but they’ve also gobbled up time Gen Y-ers used to spend on traditional e-mail and IM. When you can reach all of your friends through Facebook or MySpace, there’s little reason to spend time in your old-school inbox.

This is easy to understand.  Gen Y-ers grew up on email, IM, and instantaneous interaction. Like other consumers, Gen-Yers are also inherently lazy and prefer the convenience of having everything together in a single app.  Email and IM aren’t going away, but, for this generation, neither is Facebook.  Meanwhile, for you old fogies out there, there’s always vivid.com.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

sai-us