Here's Why Luxury Bag Designers Are Ditching Their Logos

the row doctor bag no logo designerThe Row’s Leather and suede doctor bag for $4,750, has no visibile logos.

Photo: Net-a-Porter

The new trend for luxury designer hand bands is to not flaunt their logos, according to the Financial Times.High-end brands such as Victoria Beckham and Céline seem to have decided that being anonymous is the real key to consumers’ hearts.

Explains the FT:

In a world devoid of logos the product itself accentuates personality. During the downturn, high-end brand Hermès known for timeless bags rather than a new, trinket-laden style every season – has thrived. It posted an increase of 50 per cent in its first half profits this year and is looking to hire 400 staff to boost production.

And a vice president from Barneys explained that the high-end retailer’s customers have always preferred subtle products to flashy labels. She said, “”[It’s about] expression through details, exquisite materials and things that are not so identifiable.”

So this season, don’t expect hundred’s of “C’s” or “LV’s” splattered across the latest styles.

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