Here's Why Groupon Was Brilliant To Turn Down Google's $6 Billion Offer

Andrew Mason, Groupon

Photo: Dan Frommer, Business Insider

Groupon, the fastest-growing web company on the planet, reportedly turned down a $6 billion buyout offer from Google late last week.Sounds crazy, right? For most two-year-old companies, the idea of getting a $6 billion offer — never mind turning it down — is a wild dream.

Especially for an idea like Groupon that seems so simple: Daily money-saving coupon offers for local businesses, delivered by e-mail and over the web (A $50 credit to the Gap on sale for $25, for example). So it’s understandable that Groupon’s decision surprised people.

But Groupon was actually smart to turn down Google’s offer.

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