Here's Why Apple Didn't Open Up Apple TV

There were plenty of rumours ahead of today’s WWDC keynote that Apple would announce some kind of update to its Apple TV platform. And while pundits have long been speculating about the launch of a full-blown TV set, the latest round of rumours was centered around a different step: that Apple would open up the Apple TV and give third-party developers access to its SDK, allowing them to build and distribute apps for the device. But none of that happened. Apple TV remains closed, with access to a limited number of partner apps. And there’s a good reason for it.

Click here to

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.