Here's Why Amazon Is Giving Away Lady Gaga's New Album

The same album goes for $11.99 at Apple’s iTunes

It’s not free, but it’s close: Amazon is selling digital downloads of  “Born This Way,” Lady Gaga’s newest album, for 99 cents.

That gets you 14 songs and a digital booklet. The same album goes for $11.99 at Apple’s iTunes, which seems more interested in pushing a 22-song special edition for $15.99 — that’s the one currently featured on the retailer’s home page.

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