Here's Why Adobe Just Bought My Startup For $150 Million

Scott Belsky, Founder Behance

Photo: Business Insider Video

Scott Belskey is the CEO of Behance, a startup that Adobe bought earlier this month for a reported $150 million.Why did the deal happen?

We have two answers from you.

One is from Splat-F’s Dan Frommer, who says this is a smart deal because Behance, a network for creative people, is highly-regarded in the design community.

Adobe makes money — a $833* million profit this past fiscal year on $4.4 billion revenue — selling creative software like Photoshop and Acrobat, and increasingly renting it via its Creative Cloud, which is growing by about 10,000 subscriptions per week. Its long-term goal, therefore, should be being everything to the creative community, from essential software to professional socializing

Not everything Adobe does is brilliant — far from it. But picking up small but important parts of the modern designer’s toolkit, such as Typekit and Behance, is very smart.

The other is answer is from Q&A site Quora, where Belskey himself offered an answer:

Read Quote of Scott Belsky’s answer to Adobe Acquires Behance (December 2012): Why did Adobe acquire Behance? on Quora

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

adobe behance sai-us