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Scott Belskey is the CEO of Behance, a startup that Adobe bought earlier this month for a reported $150 million.Why did the deal happen?
We have two answers from you.
One is from Splat-F’s Dan Frommer, who says this is a smart deal because Behance, a network for creative people, is highly-regarded in the design community.
Adobe makes money — a $833* million profit this past fiscal year on $4.4 billion revenue — selling creative software like Photoshop and Acrobat, and increasingly renting it via its Creative Cloud, which is growing by about 10,000 subscriptions per week. Its long-term goal, therefore, should be being everything to the creative community, from essential software to professional socializing.
Not everything Adobe does is brilliant — far from it. But picking up small but important parts of the modern designer’s toolkit, such as Typekit and Behance, is very smart.
The other is answer is from Q&A site Quora, where Belskey himself offered an answer:
Read Quote of Scott Belsky’s answer to Adobe Acquires Behance (December 2012): Why did Adobe acquire Behance? on Quora