The McContent Millionaires: Here’s Who Made Bank On The Demand Media IPO

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Demand Media, the much-criticised “content farm”, just went public this week, and at last estimate its market cap hovers around $1.8 billion.

We thought this was as good a time as any to dig deeper and find out who made the most money from that IPO. We got that info from Demand Media’s regulatory filings, which detail who the biggest shareholders are and how much shares they hold.

Because we rounded the numbers, and because shareholders are diluted by the IPO and may have sold at different points, the amounts are probably not exact. But we think they’re a good ballpark estimate.

There were a few surprising finds: a huge investment bank, a famous athlete, a supermodel … and a few people missing from the filing, too.

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title=”Oak Investment Partners has the biggest slice, ~$530 million”
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title=”Spectrum Equity’s stake is worth about $350 million”
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title=”W Capital Partners stake is ~$175 million”
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title=”Even Goldman Sachs is a shareholder. It owns about $130 million.”
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[slide
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title=”Generation Partners stake is a measly ~$88 million”
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[slide
permalink=”co-founder-and-ceo-richard-rosenblatts-stake-is-worth-roughly-150-million-6″
title=”Co-founder and CEO Richard Rosenblatt’s stake is worth roughly $150 million”
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title=”CFO Charles Hilliard: ~$32 million”
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permalink=”co-founder-and-head-of-ma-shawn-colo-34-million-8″
title=”Co-founder and Head of M&A Shawn Colo: ~$34 million”
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permalink=”larry-fitzgibbon-co-founder-and-evp-media-and-operations-a-lousy-68-million-9″
title=”Larry Fitzgibbon, co-founder and EVP Media & Operations: a lousy ~$6.8 million”
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[slide
permalink=”michael-blend-who-runs-the-profitable-registrar-business-stake-makes-him-23-million-richer-on-paper-10″
title=”Michael Blend, who runs the (profitable) registrar business, stake makes him $23 million richer (on paper)”
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title=”Joanne Bradford, who recently joined from Yahoo to head up sales, has a stake of ~$3.4 million”
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permalink=”lance-armstrong-his-foundation-and-his-company-cse-together-hold-about-1500000-warrants-to-buy-shares-at-6-a-piece-12″
title=”Lance Armstrong, his Foundation and his company CS&E together hold about 1,500,000 warrants to buy shares at $6 a piece”
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title=”Tyra Banks (seriously!) holds another 750,000 warrants”
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[slide
permalink=”missing-nv-investments-secretive-investor-vivi-nevos-firm-who-has-been-mentioned-as-a-demand-media-investor-14″
title=”MISSING: NV Investments, secretive investor Vivi Nevo’s firm, who has been mentioned as a Demand Media investor”
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[slide
permalink=”missing-byron-reese-demands-kooky-chief-innovation-officer-who-actually-invented-the-content-farm-model-15″
title=”MISSING: Byron Reese, Demand’s kooky Chief Innovation Officer, who actually invented the content farm model”
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permalink=”want-to-know-how-demand-media-actually-works-16″
title=”Want to know how Demand Media actually works?”
content=”10 Interesting Things We Learned About Demand Media →
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