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In an interview with Facebook COO Sheryl Sandberg and venture capitalist Marc Andreesen during Advertising Week’s IAB Mixx Conference, Charlie Rose asked a series of questions about Facebook’s biggest challenge, biggest misconception, and most incorrect assumption.Sandberg told a packed room at the Crowne Plaza that “Mobile is a huge opportunity for Facebook. Already we find that the average user on Facebook … the mobile user is 20 per cent more likely to come back at any time in a day.”
Facebook’s biggest challenge comes in the form of finding the best way to advertise on Facebook mobile.
“What format should those ads be?” Sandberg asked. Facebook ads primarily come on the right hand side of the website, “and when those columns get collapsed, that forms a big challenge.”
In fact, when Rose asked Sandberg about Facebook’s next products, she responded that “[Facebook’s] main focus is advertising in mobile.”
The COO implied that things are looking good. Facebook’s mobile ads are eight times more effective in the newsfeed and provide 10 times more recall, she said, and the company has been carefully measuring user engagement with and without ads embedded in the newsfeed.
“We are very pleased with the results.”
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