Here's What Makes Twitter Compelling For Marketers, Despite Stalling User Growth

After seeing user growth decline at the end of last year, Twitter put a lot of resources over the past few months toward improving usability for newcomers. But even as Twitter struggles to boost engagement, there are still certain very specific features of Twitter that make it compelling to marketers.

In a recent report from BI Intelligence, we looked at the demographic breakdowns of the major social networks, as well as each one’s unique characteristics. Twitter, in particular, has a young user base and special popularity among news junkies and TV aficionados.

Here are some of the top statistics on Twitter’s users:

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In full, the special report:

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