Facebook is in a frenzy of new ad product roll-outs. Today the social network confirmed to us that it’s “testing a feature with a select group of marketers that allows people to share off site ads back to Facebook.”
In terms of the new off-site ad product, it’s a “small test,” a spokesperson said, declining to offer more details.
Here’s what it looks like, starring client Hidden Valley Ranch dressing:
Photo: Facebook / Buzzfeed
Hidden Valley booked some sponsored advertorial with Buzzfeed around its YouTube viral video of the ranch dressing duking it out with a generic ketchup bottle. Sitting on top of that, and adjacent to it in a display ad/editorial promo rail position, is this Facebook sharing box: