Here's What Facebook's New Off-Site Ads Look Like

Facebook is in a frenzy of new ad product roll-outs. Today the social network confirmed to us that it’s “testing a feature with a select group of marketers that allows people to share off site ads back to Facebook.”

On Wednesday it was a new ad exchange, before that it was mobile-only ads, and before that it was “highlight” paid post promotions.

In terms of the new off-site ad product, it’s a “small test,” a spokesperson said, declining to offer more details.

Here’s what it looks like, starring client Hidden Valley Ranch dressing:

hidden valley facebook

Photo: Facebook / Buzzfeed

Hidden Valley booked some sponsored advertorial with Buzzfeed around its YouTube viral video of the ranch dressing duking it out with a generic ketchup bottle. Sitting on top of that, and adjacent to it in a display ad/editorial promo rail position, is this Facebook sharing box:

facebook hidden valley



  • How Facebook Says Its New Ad Exchange Will Work

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.