Here’s what Australia’s crypto executives will be watching for in 2022

Here’s what Australia’s crypto executives will be watching for in 2022
Here’s what Australia’s crypto executives will be watching for in 2022. Photo: Getty Images
  • The Australian crypto industry is unsurprisingly bullish heading into the new year, after months of market buzz.
  • Some corners of the industry praised the Senate’s efforts to draw attention to the sector’s “enormous potential”, while others pointed to its day-to-day utility.
  • Now, all eyes have turned to who will be the first to secure the market’s first crypto spot ETF.
  • Visit Business Insider Australia’s homepage for more stories.

A looming spot ETF and major regulatory advancements have given Australian crypto executives renewed optimism heading into 2022, after a year that has firmly entrenched the asset class in the market’s mainstream. 

The Reserve Bank of Australia appears to be among a shrinking minority who still think of crypto and its widespread uptake in Australia as nothing more than a crusade of false promise destined to fall apart. 

During the last two months alone, the Commonwealth Bank of Australia moved into the space, and Rest Super told the market that it was giving serious consideration to investing in crypto. 

The Australian Securities and Investments Commission gave a tentative green light to a crypto spot ETF, or “ETP”, after Australia’s two biggest stock exchanges each listed their first crypto-focused ETFs, both of which went on to break records on debut.

Federal Treasury even gave its tick of approval to the asset class, even if only to slight the central bank.

Lasanka Perera, chief operating officer at crypto exchange Independent Reserve, told Business Insider Australia that, as a result, the local market is likely to see serious institutional exposure as soon as next year. 

“I think, between Rest Super and CBA announcing that they’ll be offering limited crypto exposure to their user base, they’ve put the rest of the financial services sector on notice,” Perera said. 

“They’ve taken some serious career risk off the table, starting conversations at every bank in Australia; every super fund, and a lot of other financial institutions, who are now being forced to see crypto as a very serious, important asset class they need to be offering to customers.”

Australia is among the keenest adopters of crypto in the world, with an average of various surveys finding that between 15% and 20% of Australians have some stake in the asset class.

Among the most recent was an October survey conducted by global comparison site, Finder, which found that Australia has the third-highest rate of crypto ownership in the world, at 17.8%, coming in ahead of Indonesia at 16.7%, and Hong Kong at 15.8%. 

Perera said the asset class has become exponentially popular. Independent Reserve’s Australian Index, which is set to be released next week, found that the adoption and awareness of crypto in Australia has “more or less doubled” over the last year. 

“And I expect that that’ll probably happen again next year. So we might be in a situation where maybe 40% to 50% of Australians are touching crypto in some way,” Perera said. “With that, you’ll start to see even more major partnerships.”

Crypto exchanges have already made noteworthy efforts to enter the consciousness of average consumers. In May, CoinJar and CoinSpot each brokered major sponsorship deals with the Melbourne Demons and Western Bulldogs respectively. 

Earlier this week, Swyftx, another Australian exchange, followed suit when it announced that it had brokered a sponsorship deal with the Bathurst 1000

Even as institutional investment interest continues to heat up, some critics remain sceptical over whether crypto has any material day-to-day utility, and if the barrier to entry may still be too high for the average consumer.

Andrew Gretch, CEO at the Australian crypto debit card outfit CryptoSpend, told Business Insider Australia he’s been seeing the opposite. 

Not only has his operation seen a marked lift in crypto spending for the most banal of expenses, he said, but the company’s user demographic has broadened dramatically.

“We have this one user, and she is about 70 years old,” Gretch said. “What’s interesting about that is, the market beforehand was very skewed towards men — we’re talking over 90%.”

“It was mainly a bit of Gen Z and millennials, right. But then, now we’re seeing a lot of older people actually sign up. It’s been quite surprising because we were expecting just to get millennials, who maybe live on the east coast, signing up,” he said. 

“But instead we’ve been seeing people from the country, who may be older and female. Obviously, we still have a lot of users that fit that [younger] demographic, but we didn’t expect it to skew as much as it actually has, which is much more diverse.”

As user uptake surges, and institutional investors circle the asset, Perera says progressive crypto legislation will be crucial to the Australian market’s growth. 

Recommendations made in October by a final report handed down in a Senate committee headed by Liberal senator Andrew Bragg, go a long way in getting there, Perera said. He’s optimistic that Australia could see meaningful legislation within the next 18 months. 

“Senator Bragg is somewhat of a shining light for the industry in Australia,” Perera said. 

“He’s increased awareness among a number of levels of stakeholders, and I think there’s going to be movement at a legislative level — there are conversations happening at legislative levels right now, that could result in regulation in the next year and a half,” he said. 

And funds inched closer to another regulatory milestone as October drew to a close, when ASIC gave a tentative greenlight to fund managers looking to launch ETFs with underlying crypto assets.

After months of industry consultation, the corporate regulator in October issued its response to the use of “crypto assets as underlying assets for exchange traded products”, or “ETPs”, along with new guidance for the space, which details a raft of regulatory requirements for the funds eager to offer ETFs with underlying crypto assets. 

For Dan Annan, CEO at Cosmos Asset Management — the fund responsible for issuing Australia’s first and “purest” crypto-focused ETF — all eyes will be on the first to secure the market’s first crypto spot ETF in 2022, which he said his fund is close to achieving.

“We were one of the first issuers to submit a Bitcoin ETF to the regulator, so that opened the door for conversations around how best to do this,” Annan said. 

“Some exchanges will need to tweak their current framework for listing products to be able to meet those [regulatory] guidelines and work with the regulator to ensure that they tick that box,” he said. 

“There’s been a lot of pent up demand for the digital coin ETF, and I think in 2022 there’s definitely potential for delivery of a Bitcoin ETF.”