Apple’s iAd mobile ad service started rolling out this month.Already, several apps are running ads brokered by Apple, including an ad for Nissan’s new Leaf electric car, and for Dove men’s products.
What do they look like? Admittedly, nicer and more compelling than the vast majority of mobile ads we’ve ever seen. Each ad is a mini-app of sorts, with interactive ad content that works nicely on the iPhone — sometimes taking advantage of the iPhone’s motion sensor, for example.
(But, they’re still ads. If we weren’t researching them for our job, we probably wouldn’t be diverting our attention away from the app we were using just to goof around with an ad.)
Apple’s goal here is to make money for developers, so it’s going to have to actually sell a lot of ads and deliver solid rates to justify its existence. So the targeting and execution will have to be excellent if these ads are going to perform significantly better than the competition.
You can also enter to win an autographed baseball from Albert or Andy. Fill in your email and date of birth.
There's also a less compelling section about Dove's products. This is a good idea but could use more work.
Like Dove, Nissan has a sweepstakes in its iAd. Enter to win a new Nissan Leaf, and shake your iPhone to pick the colour.
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