Here's How Much We Think Yahoo Paid For Aviate

Last week, Yahoo CEO Marissa Mayer went on stage at CES and announced an acquisition: a startup called Aviate.

She said Aviate “organise[s] the apps on your phone’s home screen according to its best guess at what you need to see right now.”

We have a pretty good idea how much Yahoo paid: $US75 million to $US80 million.

That’s from a single source, so take this information with a grain of salt.

However, TechCrunch also reported Yahoo bought Aviate for about $US80 million.

At that price, this is a very smart deal for Mayer.

Three reasons:

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