Here's The Man Leading Apple's Textbook Push

Roger Rosner Apple iWork

Photo: Twitter profile

The man leading Apple’s expected push into textbooks is Roger Rosner, the head of Apple’s iWork group.He’s not a very familiar name.

The Wall Street Journal, which reported the news earlier this afternoon, says that Rosner showed up on stage at the company’s Worldwide Developer Conference last year to demonstrate iCloud.

But he isn’t one of the big names who shows up on stage at every Apple event like Scott Forstall or Eddy Cue, and he didn’t even make our list of secret Apple execs you’ve never heard of.

Rosner and Cue are expected on stage in New York on Thursday to announce the new push.

The announcement is expected to include tools that developers can use to create new textbooks, rather than for reading existing ones.

Don’t miss: Why Apple Will Have A Hard Time Revolutionizing The Textbook Business.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

apple iwork sai-us