While everyone freaks out about the fact that the lights went out for 20 minutes at the Super Bowl, Mondelez’s Oreo Cookie was on its toes with a clever, funny, and (more importantly) immediate response on Twitter.
The cookie company tweeted, “You can still dunk in the dark” to its 62,000 fans.
But Oreo had time to relax. Its Super Bowl ad ran in the first quarter of the game. Other advertisers must be freaking out about their $4 million ads (and that’s only if they’re 30-seconds long) that haven’t run yet.
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