Here's the brilliant way Justin Bieber used tons of celebrities to market his newest song

Justin Bieber is back with what could be his most highly anticipated song yet.

Though the 21-year-old singer released the track, “What Do You Mean?” Friday, people all over the world knew for weeks that the release was imminent.

Bieber employed an interesting promotional method that was unlike what any other artist has done leading up to a new release.

The singer announced on July 29 that the new song would come out, and everyday since then, he had at least one major celebrity tout it via social media.

The long list includes skating legend Tony Hawk, supermodel Gigi Hadid, and comedian Kevin Hart. 

Bieber’s album will release Nov. 13, according to Billboard. He’ll perform “What Do You Mean?” for the first time Sunday at the MTV Video Music Awards.

You can find the lyric video for that song here.

Scroll through to see some of the stars who helped promote Bieber’s new hit:

Iconic TV host Ryan Seacrest kicked off the list on July 29:

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Australian model Ruby Rose showed Bieber some love:

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'The Late Late Show' host James Corden also helped him out:

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Five-time Grammy award-winning singer Mariah Carey also contributed:

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Even Colombian singer J. Balvin joined in:

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American rapper and comedian Lil Dicky gave him a shout-out from his bathtub:

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Celebrity Kendall Jenner, one of Bieber's good friends, also showed her support:

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NBA legend Shaquille O'Neal hooked Bieber up with free advertising as well:

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Actor and model Ashley Benson also showed support:

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Famed singer Ariana Grande, another friend of Bieber's, also tagged along:

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Instagram star 'The Fat Jew' did what he does best:

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Rapper Big Sean showed his excitement for the song's release:

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Popular London girl-group Little Mix showed their support from across the pond:

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Hugely popular singer Ed Sheeran played Bieber a tune:

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'All About That Bass' singer Meghan Trainor did her part:

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Country singer Luke Bryan gave Bieber a shout just after releasing a No. 1 album himself:

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Canadian rocker Alanis Morissette put together a hilarious video:

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Singer Christina Perri helped out too:

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Tony Hawk skateboarded into his video, because of course:

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Twenty One Pilots brought a posse:

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Singer Tori Kelly also played Bieber a tune:

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Usher threw together this hilarious video:

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Of course Kevin Hart had jokes:

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Country group Florida Georgia Line gave the song a beach shout-out:

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Maejor had a rap prepared to celebrate the song's release:

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Actor Alec Baldwin is also on Team Bieber:

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Skrillex shared this video:

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Britney Spears gave the song her stamp of approval:

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Ellen DeGeneres danced to show her support:

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