Here's Samsung's Latest Ad Making Fun Of The iPhone And Showing Off Samsung's Software

Samsung has a new ad for the Galaxy S4, its latest smartphone.

It takes place at a graduation party where all the recent grads have Samsungs, and their parents have iPhones. (Not so subtle message: iPhones is for the oldsters.)

The commercial manages to give real life examples of how Samsung’s gimmicky software might actually be used.

This part of Samsung’s successful, years-long ad campaign to make its brand seem hip and make the iPhone seem old and dorky.

(For what it’s worth, I hung out with a non-techie friend last night who got the S4. She had no idea how to work any of these new software features like no-touch waving at the phone, or hovering over a message for a preview. I doubt she’s going to be alone in this.)

Via: CNET/Techmeme

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at