Photo: Laughing Squid via Flickr
“Twitter did it in 2006 (and blew up at 2007). Foursquare did it in 2009 (and blew up at 2010). So, got any advice for launching at SXSW 2011?” a Quora user inquires.Robert Scoble, Rackspace Web Hosting’s tech enthusiast, wrote a great answer on the Q&A site.
Here’s the Scobleizer’s advice on how to successfully launch at SXSW.
Why? Most of the press is tired at SXSW and you'll never get as good coverage as you will a couple of weeks before. But SXSW is a GREAT accelerant!
So, get word out, get people to load your app on the way to Austin, then get them to tell their friends about it. Here's a list of tech journalists. A good percentage of these folks will be at SXSW: http://twitter.com/#!/Scobleizer...
Twitter, in 2007, got hot because Leo Laporte and I both talked about it right before SXSW.
In 2007, Twitter had display screens around the hall that displayed tweets. Last year the Foursquare team was playing real-life foursquare with people and handing out T-shirts and badges and stuff.
This audience doesn't use crappy Nokia phones, but they are looking for bleeding edge mobile experiences.
Rackspace, for instance, has done big parties the past two years (we're still thinking about what we'll do this year) and I saw people working the lines handing out info on new services. Some were even smarter and made deals to be official partners (which, in some cases, was free) and got to show people how to use their services inside the party (which means they also got free drinks and food from us).
Make it red, or some other bright colour that will stand out in a crowd.
Why? That way when someone asks me where I just got the cool piece of swag you handed me I'll just say 'look for the folks wearing the red shirts over there.'
Stickers are always fun. But if you can come up with some way to get people to talk, do it.
Have contests for your existing users to get more friends on at SXSW, for example.
Make a list of 20 influencers beforehand. Folks like, well, Gary Vaynerchuk, Kevin Rose, Matt Mullenweg, Pete Cashmore, Leo Laporte, etc, and see if you can get them to use (and, more importantly, tweet and endorse you right before SXSW). Here's a list of influencers to think about: http://twitter.com/#!/Scobleizer...
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