When I wrote about the success of the NYT paywall last month, I got a lot of pushback in the comments and on Twitter. Here’s a sample:
“The fact people pay speaks more people’s average techno-illiteracy/laziness about how to change a link address in their browser than anything else.”
“Add ?ref=fb to the base link of any NYT article and the paywall drops, and Felix thinks this is “working”? Huh?”
“After seeing how many ways you can get by the pay “wall” I would say it isn’t working at all.”
But of course the paywall is working — with the emphasis very much on the “pay” rather than on the “wall”.