Inside The Trillion-Dollar Battle To Recover E-Commerce Sales Lost To Abandoned Shopping Carts

Approximately $US4 trillion worth of merchandise is abandoned in online shopping carts every year, and about 63% of that is potentially recoverable by savvy e-commerce retailers, according to BI Intelligence estimates.

In a recent report, BI Intelligence explains what leads a shopper to abandon an online purchase and how retailers can begin to combat rising shopping cart abandonment rates. We collected and analysed data from top e-commerce companies, and spoke with industry experts whose job it is to reduce abandonment rates and boost conversions. Reducing abandonment is crucial to a healthy e-commerce business, yet abandonment rates are increasing.

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Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.

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