Join

Enter Details

Comment on stories, receive email newsletters & alerts.

@
This is your permanent identity for Business Insider Australia
Your email must be valid for account activation
Minimum of 8 standard keyboard characters

Subscribe

Email newsletters but will contain a brief summary of our top stories and news alerts.

Forgotten Password

Enter Details


Back to log in

Shopping Cart Abandonment: Online Retailers' Biggest Headache Is Actually A Huge Opportunity

Bii historical average abandonment rateBI Intelligence

Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry.

But it’s also a huge opportunity: Approximately $US4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates.

In a new report, BI Intelligence explains what leads a shopper to abandon an online purchase and how retailers can begin to combat rising shopping cart abandonment rates. We collected and analysed data from top e-commerce companies, and spoke with industry experts whose job it is to reduce abandonment rates and boost conversions, to come up with a number of solutions that can help retailers recover lost sales.

Access the Full Report by Signing Up For A Free Trial Today >>

Here are some key points from the report:

In full, the report:

For full access to all BI Intelligence’s charts and analysis on the e-commerce industry — including downloadable Excel files — sign up for a free trial.

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.