The Interactive Advertising Bureau joined forces with ad spend trackers around the world to measure how much money is spent on mobile advertising globally and regionally.
It turns out that the world spent $5.3 billion on mobile ads (from display to search to messaging) overall in 2011, and it turns out that Asia is laying out the most capital. The breakdown is:
- Asia-Pacific: 35.9 per cent
- North America: 31.4 per cent
- Europe: 25.9 per cent
- Latin America: 3.5 per cent
- Africa: 3.2 per cent
In dollars that’s:
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