Last month we told you about LocalResponse, the New York-based mobile ad startup that has a plan to end “showrooming,” the shopping trend in which customers visit a store and then use their mobile phones to find cheaper goods elsewhere.The company does this by reading users’ Twitter streams, and instantly serving ads against them if they tweet something about their shopping desires. (Imagine if you got a message from Macy’s every time you tweeted something like, “I need new jeans!”)
The question, of course, is how big a business can this possibly be? The audience consists only of Twitter users who tweet about their shopping desires, NOT the entire Twitter user-base.
Kathy Leake, president and founder of LocalResponse tells us that there are about 340 million shopping-oriented tweets every day, globally, which her company can potentially serve ads or promoted tweets against.
That’s a lot of tweets.
It’s also why Walgreens’ former director of digital/social Adam Kmiec used LocalResponse’s dashboard as a trial, LR said. (Kmiec has since jumped ship to Campbell’s, the soup company.)
- This Mobile Company Wants To Use Twitter To End Retail’s’ Most-Hated Trend: ‘Showrooming’
- Meet The Mobile Ad Company That’s Profiting From ‘Showrooming,’ Retail’s Worst Enemy
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