Here's how brands, publishers, and advertisers can cash in on messaging apps

As the market for messaging apps has matured, developers have expanded their capabilities. Users around the world are logging in, not only to chat with friends, but also to connect with brands, browse merchandise, and watch content. What were once simple services for exchanging messages, pictures, videos, and GIFs have evolved into expansive ecosystems with their own developers, apps, and APIs.

At Business Insider’s IGNITION event, Senior Analyst Will McKitterick delivered a presentation on how brands, publishers, and advertisers can leverage messaging apps to reach their fast-growing user base. The presentation also considers the challenges chat apps face as they expand into western markets and explains why they are rapidly becoming the communications platform of millennials.

Here are some key takeaways from the presentation:

  • Messaging apps are now bigger than social networks.
  • But most ad spend is still focused on Google and Facebook.
  • 6 billion emojis or stickers are sent via messaging apps each day.
  • Millennials are a mobile-first generation, and 49% of them prefer messaging as their primary means of communication.

Interested in downloading the full slide deck? Get it now by clicking here.

PS. Did you know…

Our BI Intelligence INSIDER Newsletters are currently read by thousands of business professionals first thing every morning. Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on these newsletters to keep atop the key trends shaping their digital landscape — whether it is mobile, digital media, e-commerce, payments, or the Internet of Things.

Our subscribers consider the INSIDER Newsletters a “daily must-read industry snapshot” and “the edge needed to succeed personally and professionally” — just to pick a few highlights from our recent customer survey.

With our full money-back guarantee, we make it easy to find out for yourself how valuable the daily insights are for your business and career. Click this link to learn all about the INSIDER Newsletters today.

NOW WATCH: The biggest security mistakes people make when buying things online

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at