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Apple has raised its iAd revenue sharing from 60% to 70%, reports The Next Web.The company also recently lowered the minimum ad buy to $100,000.
This is all in an effort to get more brands on board with the company’s proprietary advertising platform.
When asked about iAd at D8, Steve Jobs said, “We’re getting into the advertising business because we want to help our developers make some money.”
But the consensus seems to be that iAds haven’t been as successful as they could or should be. The increased revenue sharing and reduced minimum ad buy should help make iAds a more attractive venue for brands looking to forward their names.