Photo: Aepoc, CC.
A Want button would be huge for advertisers, as it would give them information on users’ “purchase intent”—whether a user is interested in buying a product. While advertisers can glean data on who Facebook users are, it’s much more difficult to figure out what they might want to shop for.
On Google, by contrast, purchase intent is more obvious—users search for what they want, generating search ads keyed to the words they’re searching for.
But a spokesperson for Facebook played coy when we asked the company for official word on Want:
We’re always testing new Platform features, however we have nothing new to announce.
So, definitely maybe.
Disclosure: The author owns 30 shares of Facebook stock.
- Why A ‘Want’ Button Would revolutionise Facebook For Advertisers
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