Burger King has issued an apology after its Twitter account got hacked earlier today.It’s a lame lawyerspeak-filled response.
“We apologise to our fans and followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics,” Burger King said in a statement to the Chicago Tribune.
Burger King also said that it worked with Twitter admins to get the account suspended.
Hacktivist collective Anonymous is claiming responsibility for the hacking.
Now, we realise that having a big brand Twitter account get hacked is serious business, but for brands, social media is about fun.
Burger King, now that this has all happened, has a chance to take advantage of something bad and turn it into a positive.
It’s getting more free exposure from the hack than its social media team could ever hope for (outside of a genius Oreo-like move), and it’s not even negative, since it’s not really BK’s fault.
But to do that, it has to do more than issue some boring corporate statement from its lawyers.
Hopefully there’s more to come when the brand’s Twitter account comes back up.
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