It looks like there aren’t going to be a whole lot of Super Bowl ad surprises come game day.
Axe, a first timer to the big game’s commercial breaks, has released its 30-second spot, called “Lifeguard.”
The BBH London-created spot is complete with shark fights, girls in bikinis, and an astronaut. The premise is that even after a beautiful woman in a barely there swimsuit is rescued by a lifeguard, she’ll ditch him in a second for a geeky astronaut (presumably wearing the new Axe Apollo scent … although he never spritzes in the ad).
This is all a part of Axe’s new campaign to send 22 everyday Joes into outer space. (But really.)
Watch the Super Bowl ad below and let us know what you think:
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