This is an open letter to CEO of Apple, Steve Jobs from a frustrated potential buyer of iPad 2
My family is using many Apple products (iPods, iPhones, iPads, laptops, desktops, etc.)
It’s not that they are perfect, it’s just as one wise man said:
“You don’t have to be perfect to succeed. You just gotta be the least shitty option…”
I am trying to buy an iPad 2 and I still can’t. Just to let you know – it is very difficult, even if you want to invest some time into the process. You have to try to get onto your reservation system at exactly 9pm (there is nothing better to do at this time, is there?) while your server is under siege. It’s nearly impossible. By the time the siege is over (9:30) even if there are some iPads left in some shops, there are no appointments any more.
I can understand why you are reluctant to set a price that would balance supply and demand.
What I don’t understand, is why your marketing and sales people don’t design the reservation system like a LOTTERY (hopefully free) where the participants win the RIGHT TO BUY an iPad tomorrow.
So all us hopeful folks could enter a draw at any time during the day and by say 7pm know whether we are lucky enough to buy an iPad 2 tomorrow. And if we are not – we can enter again, so that every time we enter our chances are better. It’s fair and fun, and Apple is about fair and fun, isn’t it?
Lottery is how London 2012 Olympic tickets are going to be sold, by the way.
This will create even bigger hype – you can make aggregated data public and even tell how many times on average we have to enter to finally win.
And as a bonus you will also know the real demand, shop by shop, and will be able to plan accordingly.
People are desperate to give you their money – please do something about it…
All the best