Here's A Radical Re-Imagining Of Microsoft's Brand Around A Simpler Design

the next microsoft

Photo: Andrew Kim

Microsoft is in the middle of a radical transition.It appears to be abandoning the business model that once made it the most valuable tech company in the world. It’s redesigning Windows to look totally different.

To match these major changes, designer Andrew Kim seems to think it should consider a re-branding effort. As an experiment he gave himself three days to think up branding for the “next Microsoft.”

What follows is the result. It’s a much simpler look.

(To be clear, this is not an official project for Microsoft, it’s just one guy reimagining Microsoft’s brand. We thought it was pretty neat and saw it tweeted around, so we’re running it with his permission. All commentary is ours.)

An ominous start to the presentation...

The old Microsoft logo

Here's the new, simpler Microsoft logo from Kim

And here's what he thinks should be the guiding principles

This is how the Windows logo has evolved through the years

He thinks the products are great, but the marketing is not

This is his idea for a new logo. It's used for the Surface tablet, but it's versatile.

Using that same shape, he redesigns the logos for Windows and Office

And now we see the shape a few ways ...

Like it yet?

How about now?

Here?

Last one!

And here's how it would look on Microsoft's gadgets

Looks good, but very Apple-y. (Too many companies are trying to be like Apple.)

It works, no?

It's a simple, unified branding

The angles work together

A simplified Windows and a simplified Windows logo

This is too Apple-y

What the phone looks like as it loads

He likes that Microsoft has a totally digital interface, but he's not into the colours

Here are the new colour options

He also wants to make some other subtle tweaks

So, what do we think? Better, worse, or the same?

Want more Microsoft design?

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