Qantas has signed up one of Australia’s biggest fashion bloggers to drive their digital projects in what could be a huge boost for the national carrier’s online presence.
Nicole Warne is the founder and brainchild behind successful fashion blog and former e-commerce site, Gary Pepper, and has since appeared in Vogue, Harper’s Bazaar and Elle Magazine. She is set to steer the airline’s growth in digital and social media channels as well as the airline’s international destination video guides.
“Documenting the travel I do as part of my work – with clients and opportunities arising around the world – is something I am really passionate about and my audience loves to see. I’m thrilled to be working with our national carrier to bring to life the sights and sounds of the amazing cities that Qantas travels to and inspire people to experience their travel dreams,” said Warne who will be the airline’s official digital consultant.
The 26-year-old counts luxury brands including Chanel, Louis Vuitton, Dolce & Gabbana and Valentino among her list of many clients and has since documented her globetrotting adventures on her Instagram which has amassed 1.4 million followers.
Here’s a look at some of Warne’s incredible travels.
Dubai, United Arab Emirates
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