If you haven’t heard, teen sensation Justin Bieber was just given a $100,000 Fisker Karma by Usher and his manager.
But what’s a Fisker, you ask? Good question.
Before it became a full fledged automaker, company founder, former Aston Martin Design Chief Henrik Fisker, opened the eponymous Fisker Coachbuild.
This was a step back in time, to when high quality cars were fitted with a body of the owner’s choosing. Fisker Coachbuild took cars, like the BMW 6-Series, and added its own bespoke body to create one-of-a-kind automobiles.
Five years ago, Fisker decided to expand and build his own cars. The company’s intent is to make eco-friendly cars that also look great.
Fisker’s first car is the one that was gifted to J. Biebs, the Karma. A simple way to think of it is as a luxury Chevy Volt.
But it is actually a bit more than that.
When the charge runs out, which happens around 50 miles, a small four cylinder engine works as a generator to keep a charge in the batteries and to operate the electric motors.
Unlike the Volt, the gas engine can be turned on at anytime to generate electricity. This puts even more control of the economy in the hands of the driver.
The interior is a departure from regular luxury cars. Instead of leathers, there are recycled materials and reclaimed woods.
Fisker has recently made news as they have lower than expected production. In turn, this is limiting access to promised government loans. Former Chrysler CEO Tom LaSorda just came aboard to try and right the ship, financially. If the company survives, look for the car below, the Surf, to enter production for 2013.
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