This Is Wall Street's Newest, Most Bizarre Team Bonding Scheme Yet

Health juice

Photo: Casey And Sonja/Flickr

Forget those awkward executive retreats. Ditch intern happy hour.  The new way corporate America is practicing off-hour camaraderie is through group juice cleansings.According to an article in The New York Times by Courtney Rubin, juice cleansing is a rigorous form of fasting and detoxification in which participants consume their vital nutrients purely in vegetable or fruit juice form for one to five days at a time.

Co-workers have now begun banding together to partake in corporate group cleanses in attempt to transform the workplace into a healthy, fun, high-morale environment, one super-charged beverage at a time.

Rubin names several organisations that have already experimented with this new form of team bonding, including Merill Lynch, Citigroup, Ralph Lauren, and Shape magazine, all of which have employees who testify to the “happy side effects” such as “increased energy, productivity, focus and clarity.”   

Though Rubin says experts are still sceptical of the true benefits of juice cleanses and maintain that one’s liver and kidney already serve as our own personal detoxers, these kale and acai berry based beverages continue to grow in popularity and are becoming more and more mainstream. 

So instead of ordering take-out with your colleagues this week, why not bond over a quick liquid lunch? 

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