“Images can change the world”.
This is the belief held by Getty Images co-founder and CEO Jonathan Klein.
Last year Getty teamed up with LeanIn.Org, the women’s non-profit foundation founded by Facebook COO Sheryl Sandberg, to curate a collection of images devoted to the depiction of women, girls and the communities who support them, breaking down stereotypes to change the conversation about the depiction of women in visual communications.
“Men and women should be equally represented at the boardroom table and at the kitchen table. To get there we need reform of our policies, we need to encourage women to fulfil their ambitions and we need to encourage men to do their part in the home – but we also need to address how women and men are depicted, because you can’t be what you can’t see,” said Sandberg.
The images from the collection have been licensed in over 65 countries, including Qatar, Kuwait and Korea, and across a wide variety of industries, with two of the biggest sectors being financial and tech organisations.
Since February 2014 sales of the photographs have doubled.
Here a look at the top ten in the collection.
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