Every month, YouGov BrandIndex polls people about their perception of brands to see which created the most buzz through advertising, news, or word-of-mouth.
Click here to see who upped their game (and how)>
This month, YouGov released its list of brand that have seen the biggest increase in buzz from March to April.
Unsurprisingly, Google is on the list of brands that have upped their perception and buzz. But its a little more surprising to see that Bank of America and Sears have faired so well with consumers in the past month. It turns out that Kardashians in lingerie can up your buzz.
For its studies, YouGov BrandIndex interviews individuals drawn from an online panel of more than 1.5 million people. After questioning panels about more than 1,100 brands, it then assigns each brand a score ranging from 100 to -100 based on the amount of buzz that brand has built.
March Buzz Score: 21.2
April Buzz Score: 34.8
Google increased its perception by 13.6 points from March to April with a host of good press. First, Google Glasses created buzz on social media and a spot on the Jon Stewart show. Then, Instagram launched on Google apps. To top it off, the brand gave one lucky kid the opportunity to have his or her art featured on Google's homepage in the Google Doodle contest.
March Buzz Score: 6.6
April Buzz Score: 16.8
Google+ gained points with users after the site was redesigned in early April to improve navigation and make the site prettier. The new layout includes a customisable navigation ribbon on the left side of the page and a cover photo similar to Facebook's timeline.
March Buzz Score: -23.2
April Buzz Score: -13.9
While consumers still have a negative brand perception of Bank of America, the brand improved by 9.3 points in the last month. The jump can be attributed to the news of refinancing help for homeowners with underwater mortgages, as well as the BankAmericard Cash Rewards Credit Card that is offering cash back on grocery and gas purchases.
March Buzz Score: 11.7
April Buzz Score: 18.0
Hyundai improved its score by 6.3 points by presenting the redesigned Santa Fe SUV at the New York Auto Show and by launching the global campaign 'Live Brilliant.'
March Buzz Score: 11.5
April Buzz Score: 17.8
Sears upped its buzz by debuting its new line, Kardashian Kollection, with ads showing the sisters in lingerie.
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